Experimenta is Australia’s pre-eminent media arts organisation. We showcase dynamic and challenging contemporary art that intersects with digital media, science and technology, and design.  We lead industry discussion and grow audiences for media art. Experimenta is an incubator for experimentation, challenges convention, celebrates the maverick, and encourages collaboration.

Established in 1986 by experimental film and video makers, Experimenta has been instrumental in the development of Australian media art from an underground cultural phenomenon to a celebrated form recognised by major cultural institutions, and growing in scope and sophistication. Melbourne based, with a national and global reach, Experimenta commissions, presents and advocates for Australian artists. Through our research, education and development programs, Experimenta deepens engagement with our existing audiences and builds new audiences and markets for media art, increasing the capacity of the cultural sector.

To date, Experimenta has presented six editions of the Experimenta International Biennial of Media Art, with 36 artists commissioned to produce new work. This exhibition is the only international biennial to tour Australia, and presents technology-driven art to diverse audiences across the country. Alongside this program, Experimenta has presented countless exhibitions, site­‐specific interventions, screenings, performances, education projects, and international exchanges. Acknowledging the rapidly changing understandings of media art, and the pervasive presence of technology in our lives, Experimenta will shift to presenting a triennial exhibition and tour in 2017. This will allow us to invest more deeply in artist and creative development processes, and present projects outside of traditional gallery contexts in non-triennial years.


Experimenta have been long time supporters of our work, and among other things their groundbreaking national and international tours have brought our work to new audiences and given us opportunities that we would never have had otherwise. Opportunities such as those provided by Experimenta are incredibly rare in our industry and we are very grateful that Experimenta exists to provide such assistance for artists.

Isobel Knowles and Van Sowerine (Experimenta artists, winners of the Premier of Queensland’s National New Media Art Award, 2010)
Experimenta offers these (local) practitioners an opportunity for engagement with national peers, networking and professional development. Educationally, this offers us several threads with which to create meaningful experiences for our audiences.

Gareth Colliton, Curator of Exhibitions and Outreach, Warrnambool Art Gallery, Vic, 2014      

The Team

Experimenta ARTISTIC Director – Jonathan Parsons has over twenty years of experience working in arts and culture in Australia and internationally. In 2013 and 2015 he was the Creative Director of Robotronica,  an event held by the QUT Science and Technology Centre featuring the latest in robotics. He was the Director of ISEA2013 (International Symposium on Electronic Art) an international festival of art, technology and ideas in partnership with Vivid Sydney.

He has extensive arts administration and management experience working for a range of festivals, cultural institutions and performing arts companies. He has artistically led and collaborated on a broad range of cultural programs and events across all art forms including for: the State Library of Queensland, Queensland Art Gallery, Queensland Performing Arts Centre, Riverfestival, Byron Bay Writers Festival, Powerhouse Museum, Sydney Gay and Lesbian Mardi Gras Festival, Pacific Wave Festival, Adelaide Festival of the Arts, Awesome Festival and the London International Festival of Theatre.

Contact Jonathan

Experimenta Operations Manager – Susan Kukucka brings fifteen years of arts management experience to Experimenta, with a focus on producing public programs and events, research, and policy development. Before joining Experimenta she managed the State Library of Queensland’s events and public engagement programs for a number of years. Throughout Susan’s career there has been a strong thread of digital media and technology-driven arts practice, from producing video games exhibitions to increasing audience access through online and digital technologies.

Susan started her career as co-founder of Queensland’s largest festival for independent and emerging artists, Straight Out of Brisbane (2002-04), and has served on committees and boards with Youth Arts Queensland, Arc Biennial, and 2High Festival. Susan has held arts research and sessional teaching positions at Griffith University, worked in cultural policy development at Brisbane City Council, and was the recipient of an Asialink arts management residency to work with the Shanghai Cultural Development Foundation in China.

 Contact Susan.

Exhibition Manager and Program Producer – NICKY PASTORE has eight years experience as a Creative Producer, and has immersed herself in numerous creative projects and initiatives. These roles have served as a springboard to develop her networks in Melbourne and sharpen her organisational skills in various aspects of artistic programming, project management and event promotion. During this time she has had the opportunity to work within a variety of exceptional organisations including Footscray Community Arts Centre, 100 Story Building, Arts Access Victoria and film studio Oh Yeah Wow as well as event-based projects at local councils such as Brimbank Council, City of Port Phillip Council and Yarra City Council.

Across all aspects of her work, Nicky fosters a strong connection for artist-engaged practice and strives to create inclusive pathways for artistic development. Through her role as Festival Director of the Gertrude Street Projection Festival since 2014, she has been responsible for managing the delivery and programming of a highly successful public art event and implementing key strategies to ensure the ongoing growth of the video-arts industry.

Contact Nicky

Office & Accounts – Manager Jo Cumbrae-Stewart commenced her accounting career with Ernst & Young Chartered Accountants (E&Y), after completing a Bachelor of Commerce at University of Melbourne.

After leaving E&Y to travel, Jo returned to Melbourne and worked in financial positions with a number of advertising agencies including George Patterson Bates. Jo then took up a role as Business and Finance Manager with art gallery and consultancy, Australian Art Resources (AAR). After returning from maternity leave, Jo managed AAR’s art rental business, The Art Trust, before joining the Experimenta team in 2006.

Contact Jo

office volunteer – vera schomers-macalpine has been volunteering in the Experimenta office since 2007, and is our longest-serving volunteer. 

Vera’s long-term commitment to a career supporting wellbeing in the community has seen her fulfil a diverse range of professional roles. She has worked as a natural health consultant for over 24 years, treating clients from the earliest stages of life, to those in their elderly years. She served as a social worker in a mens’ prison in her native Germany before coordinating a children’s neighbourhood centre in Sydney, and was the State Sales and Marketing Manager for Homyped in Victoria and Tasmania for five years.  

Intern – Emilie Wright is coordinating the archiving and digitisation of Experimenta’s extensive program history. Emilie is a third year student at RMIT studying a Bachelor of Fine Arts (Expanded Studio Practice) where she received a Department of Education Global Mobility Scholarship to study in Hong Kong in 2014. Prior to commencing her BFA, Emilie founded ARI Bower Gallery in 2010, working as curator and director until 2013.

Emilie has a broad studio practice that spans a range of mediums, with a particular focus on drawing, video and installation. Her work explores notions of temporality, impermanence and transformation through material and immaterial means. She has been involved in many group shows as both artist and curator and in 2015 Emilie was selected as a project facilitator for Kaldor Public Arts: Project 30, Marina Abramovic – In Residence, where she completed training in MAI technique. In 2015 she will have her first solo exhibition ‘Unstable Bodies’ at First Site, Melbourne.

Volunteers and interns – Experimenta often has project-based work for volunteers, and can offer structured internships from time-to-time. Please contact us to enquire about volunteer work or internship opportunities.

The board

Chairman – Vito Giudice is the current Chief Risk Officer at specialist insurer Ansvar Insurance Limited. Prior to this Vito was an Executive Director in Ernst & Young’s Financial Services practice, delivering advisory, internal audit and regulatory compliance services to a range of financial services providers including banks, investment managers and insurers. Vito holds a Master of Business and as part of his Bachelor of Science (Honours), Vito investigated the globalisation of Australian financial services businesses. He is currently undertaking a PhD at Monash University examining the effectiveness of Australian executive remuneration laws and regulations.

Vice Chair – Ian De Gruchy is one of Australia’s leading visual artists. He has created installations for major Australian and international festivals and events, including slide performances in New York. His work has been seen at the Perth, Adelaide and Melbourne Festivals. His public projections include Melbourne Town Hall Transformed for Melbourne’s millennium celebrations in 2000 and more recently Night Beacon for ex Urban Screens in Frankston in 2012. de Gruchy holds a Master of Arts from the Royal Melbourne Institute of Technology and has conducted communications courses and workshops on projection for the Architecture and Design Department at RMIT for over 20 years. He currently presents two lectures a year as part of the postgraduate course on public art at RMIT. Ian continues to explore the possibilities of public art projection and the impact it has on a larger social fabric.


SECRETARY & PUBLIC OFFICER – EMMA PARKER is an executive coach and transformation consultant, specialising in operational and strategic change.  She has recently undertaken a long term senior consultancy role at CommBank as part of a risk transformation and worked for 7 years in various transformation roles across National Australia Bank.  She has technical expertise in process management, human resources, governance, risk management and operating model transformation.  She is also currently Secretary and consultant for Orbitvfx a visual effects agency.  

Emma holds a Master in Public Policy and has extensive practical experience in developing and critiquing policy.  She is a graduate of the Australian Institute of Company Directors and worked as an advisor to small commercial and not for profit organisations.

DIRECTOR – VICTORIA LYNN is Director of TarraWarra Museum of Art. From 2004 – 2012 Victoria was an independent curator. She was the visual arts curator for the Adelaide Festival in 2010 and 2012. In 2010 Victoria curated The Trickster, Gyeonggi Museum of Modern Art, Korea, 2010. In 2009 she was curator of Double Take, the Anne Landa Award for Video and New Media Arts, Art Gallery of NSW, Sydney. In 2007 she curated turbulence, 3rd Auckland Triennial; Julie Rrap: Body Double, MCA, Sydney and Regarding Fear and Hope at Monash University Museum of Art, Melbourne.

Previous roles include Director, Creative Development, ACMI and Curator, Contemporary Art, AGNSW. She was a Churchill Fellow in 2008, Councilor at the Australia Council, and Chair of the Visual Arts Board, Australia Council, from 2001 – 2004, Chair and Board Member of The Performance Space, Sydney, from 1995 – 2000 and Commissioner for the Venice Biennale, 2004.

Director – Daniel Crooks is a Melbourne-based artist working across digital video, photography and installation. His work probes our understanding of time and visual perception through manipulated images that compel us to re-examine our experience of reality. Crooks’ work is in private and public collections including the Art Gallery of New South Wales, Sydney, National Gallery of Australia, Canberra, and Museum of Contemporary Art, Sydney. Crooks has held numerous solo exhibitions at galleries including Samstag Museum of Art, University of South Australia (2013), Monash University Museum of Art, Melbourne (2013), Art Gallery of Ballarat, Australia (2011), and Christchurch Art Gallery Te Puna O Waiwhetu, New Zealand (2010); and has participated in exhibitions at Art Gallery of Western Australia, Perth (2014), National Gallery of Victoria, Melbourne (2013), Royal Academy of Arts, London (2013) and Museum of Contemporary Art, Sydney (2012). Daniel is the second recipient of the Ian Potter Moving Image Commission, recently opened at ACMI, awarded biennially to an Australian artist to produce a new major moving image artwork. 

DIRECTOR – EMMA MCRAE is a Curator at the Australian Centre for the Moving Image. At ACMI Emma has curated exhibitions including Daniel Crooks: Phantom Ride (2016), Candice Breitz: The Character (2013), Star Voyager: Exploring Space on Screen (2012), Game Masters (2012), and Hollywood Remix (2009). And has been the ACMI curator for the presentation of touring exhibitions including David Bowie is (2015), Dreams Come True: The Art of Disney’s Classic Fairy Tales (2011), Dennis Hopper and the New Hollywood (2010).

From 2004-2008 Emma was Project Manager & Associate Curator with Experimenta Media Arts, where she co-curated (with Liz Hughes) Experimenta Playground (2007) and Experimenta Vanishing Point (2005). Emma has also curated screening programs of Australian and international video art for various projects and festivals including the Next Wave Festival 2010, Urban Screens Melbourne 08, and the 53rd Sydney Film Festival, 2006

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