The Hybrid Society — Experimenta

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Cake Industries
The Hybrid Society


With the rise of the social media influencer, and the many who follow them, a self-perpetuating loop has been created existing mainly in a virtual space, accessible primarily through small glass rectangles. The physical embodiment of this loop, influencers and consumers, humans and devices, have become hybridised into man-machines. Their obsession with their devices and themselves knows no bounds as they walk amongst us.

Always connected, yet somewhat separated from the world around them, these performing robotic sculptures use dark humour and absurdity to reflect and highlight the growing obsession with online personas and the technology that draws our attention from dawn to dusk.

Commissioned by Experimenta and Robotronica. Supported by the Australia Council for the Arts.

The Artist
Cake Industries

Artist duo Jesse Stevens & Dean Petersen have worked together since 2006 as Cake Industries. Based in regional Victoria, their work has been shown nationally and internationally. Darkly humorous and provocatively satirical, Cake Industries’ performative mecha

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